The Man Behind Margot

When Margot Robbie stepped onto the red carpet during the Barbie press tour in the summer of 2023, something shifted. It wasn't just a movie promotion. It was a cultural moment.

Every outfit — from the hot pink Versace suit in Seoul to the vintage-inspired Chanel at the airport — felt deliberate, electric, and impossible to look away from. The fashion world took notice. Social media erupted. And suddenly, the conversation wasn't just about the film. It was about the clothes.

But behind every headline-making look, there was one person orchestrating it all: Andrew Mukamal.

If you've ever wondered what separates a well-dressed celebrity from a true fashion icon, the answer almost always comes down to one thing — the stylist. And Mukamal's work with Robbie is a masterclass in what strategic, intentional styling can achieve.

From Fashion Editor to Hollywood's Most Sought-After Stylist

Andrew Mukamal didn't arrive at the top overnight. Born in New York, he grew up in Scarsdale before studying at the University of Virginia. After graduating, he returned to the city and began working as a freelance stylist assistant — the kind of behind-the-scenes, unglamorous grind that most people never see.

His first real break came through an internship at Esquire, followed by a stint working under fashion PR powerhouse Kelly Cutrone at her firm, People's Revolution. From there, he moved into a role as a fashion editor and stylist at Interview magazine, where he began connecting with emerging talent during editorial shoots.

It was this editorial foundation that set Mukamal apart. He didn't just pick clothes — he understood narrative, context, and the power of a visual story. That understanding eventually drew him toward celebrity styling, where he began working with names like Hailey Bieber, Zoë Kravitz, and Billie Eilish.

But it was his partnership with Margot Robbie that changed everything.

What Makes Mukamal Different: Styling as Strategy

The thing that separates Mukamal from the rest of the styling world is his approach. For him, styling is never random. It's deeply intentional, research-driven, and rooted in storytelling.

When preparing for the Barbie press tour, Mukamal began working six months in advance. He immersed himself in the history of the Barbie doll, studying decades of the doll's fashion archive to identify references that could translate to a modern red carpet. Each look was designed not just to turn heads, but to tell a chapter of a larger story.

This concept — often called "method dressing" — is the practice of aligning a celebrity's wardrobe with the character or project they're promoting. But Mukamal took it further. He built a complete visual identity around Robbie's role, creating an arc that moved from playful and nostalgic to bold and fashion-forward across every appearance.

His process involves understanding the client's body, personality, and brand, then aligning those elements with the right designers, silhouettes, and colour palettes to create a cohesive visual narrative. It's part psychology, part art direction, and part brand strategy — all executed through the language of fashion.

The Margot Robbie Effect: What Strategic Styling Made Possible

Before the Barbie tour, Margot Robbie was already one of the most talented actresses in Hollywood. But Mukamal's styling elevated her public persona to an entirely new level.

His work helped position Robbie not just as an actress promoting a film, but as a global fashion authority. The looks generated billions of media impressions, sparked viral fashion trends, and ultimately led to the co-authored Rizzoli book Barbie: The World Tour — a fashion photo book that immortalised the partnership between stylist and star.

The impact didn't stop there. Mukamal went on to work with Robbie again for her Wuthering Heights press tour in 2025, pivoting seamlessly from playful Barbie pink to dark gothic romance — proving that his talent lies not in one aesthetic, but in the ability to craft a visual identity that perfectly serves the moment.

Styling Is a Career. And It Starts With a Decision.

Every great stylist started somewhere. Andrew Mukamal started as an unpaid intern. What set him apart wasn't privilege or luck — it was commitment to learning the craft, understanding the industry, and developing a point of view.

Styling is one of the most dynamic and in-demand creative careers in the world. From personal clients to editorial shoots, from red carpets to e-commerce, from fashion brands to television — the opportunities are real, growing, and accessible to anyone willing to invest in their skills.

And the beauty of it? You don't need to live in New York or Los Angeles to begin. With the right training, a sharp eye, and a commitment to the craft, a career in styling can start right where you are.